About the Brand

TCL is a fast-growing consumer electronics company and leading player in the global TV industry. The company was founded in 1981 in China and operates its own manufacturing and R&D centers worldwide with products sold in more than 160 countries globally.

 

TCL specializes in the research, development and the manufacturing of consumer electronics products ranging from TVs, mobile phones, white goods and smart home products. Through its strategy of ‘AI x IoT’, TCL strives to become a world-leading smart technology company that helps its consumers live a smart and healthy life.

TCL's Performance in Global Market

2 Ranking in Global TV Sales Volume
22 Manufacturing Facilities
28 R&D Centers, Over 10 Joint Laboratories
160+ Countries and Regions of Business Coverage
75,000 Employees Worldwide

About Us \ Distributed by Shining Emerald General Trading Limited.

In Shining Emerald General Trading Limited, we empower all our efforts to deliver a unique and innovative product that can meet our consumer needs. We use the latest technology that would not harm the sensation of the consumer other than makes him – the consumer - feel the difference of the technology. 

Our Goal

Make Life Easier, at Shining Emerald General Trading Limited we take care of all your family needs by providing a wide variety of product selection that can meet your expectations.


Quality Commitment, our aim is to guarantee products perform perfectly and providing the best service in the industry.

Our Goal

Make Life Easier, at Shining Emerald General Trading Limited we take care of all your family needs by providing a wide variety of product selection that can meet your expectations.

Vision and Mission

Make Life Easier, at RDK Electronics we take care of all your family needs by providing a wide variety of product selection that can meet your expectations.

Quality Commitment, our aim is to guarantee products perform perfectly and providing the best service in the industry.

Shining Emerald Philosophy

At Shining Emerald, we follow a simple business philosophy: to devote our talent and technology to create superior products and services that make your home and your life little bit better. Our philosophy could be founded everywhere. Our leaders keep looking for the brightest talent all over the world, and giving them the resources they need to be the best at what they do. The result is that all our products and services have the power to make your home and your life little bit better; that’s to make a better global society.

Shining Emerald Management Philosophy

Simply we define it as RELATIONSHIP + DEVELOPMENT + KNOWLEDGE we consider those three elements as our norms of success.

Relationship

We build our firm base on DIRECT RELATIONSHIP; that's a relationship between two variables by which a change at one variable is associated with a change at the other variable and in the same direction. For example: if one variable says X, increases, the other variable say Y, also increases. Contrarily, if one variable decreases, the other variable will do so.

Development

We do focus on CORPORATE DEVELOPMENT which refers to the planning and implementation of a wide range of strategies to meet our goals. The kinds of activities falling under corporate development may include, plans for phasing in or out of certain products or markets, establishing relationships with strategic business partners, identifying and acquiring companies, securing financing, diversifying of assets or divisions, increasing intellectual property assets and so on.

Knowledge

We do care about KNOWLEDGE MANAGEMENT which’s used to identify, create, represent, distribute and enable adoption of approach and experiences, typically focus on improved performance, competitive advantage, innovation, the sharing of lessons learned, and continuous improvement of the firm.

Values

Shining Emerald General Trading Limited values guide the beliefs and actions of all stakeholders on a daily basis. Our values are the fabric of the Company’s unique culture and are central to our success. In fact, they are part of our competitive advantage in the marketplace.

 

Taking care of our people

The key to our success is treating people well. We do this by encouraging stakeholders to speak up, by recognizing and rewarding good performance and by leading and developing people so they may grow.

 

Giving back to our communities

An important part of the fabric of Shining Emerald General Trading Limited is giving our time, talents, energy and resources to worthwhile causes in our communities and society.

 

Doing the right thing

>We exercise good judgment by "doing the right thing" instead of just "doing things right." We strive to understand the impact of our decisions, and we accept responsibility for our actions.

 

Excellent customer

Service along with our reliable quality products and services, we must go the extra mile to give customers knowledgeable advice about products and services help them to use those products and services to their maximum benefit.

 

Building strong relationships

Strong relationships are built on trust, honesty and integrity. We listen and respond to the needs of stakeholders and treat them as partners.

 

Entrepreneurial spirit

Shining Emerald General Trading Limited encouraged to initiate creative and innovative ways of serving our customers and improving the business and to spread best practices throughout the firm.

 

Respect for all people

In order to remain successful, we and stakeholders must work in an environment of mutual respect, free of discrimination and harassment where each stakeholder is regarded as a part of Shining Emerald General Trading Limited team.



Shining Emerald General Trading Limited | Established 18th December 2016 | Capital One Billion IQD
Establishment Address: Basra Al Watan Street, Unit 68/214 Alkazara, Tel 6550 | 07729090009
Email: admin@shiningemerald.com | market@tcliraq.com
Branch Address: Baghdad, Karrada, Babel district, M 925 18th Street, Building 162, 2nd Floor
Activity: Consumer Electronics & Household Appliances